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About VIA Mobile360:
VIA Mobile360 is a leading provider of intelligent automotive and industrial solutions that improve safety, efficiency, and productivity. We empower businesses in fleet management, logistics, and industrial automation with cutting-edge AI-powered technologies.
About the Internship:
This internship offers a hands-on opportunity to learn and contribute to a dynamic marketing team at a global technology company. You'll gain practical experience in various aspects of digital marketing, from paid advertising and social media to email marketing and content creation. You'll work closely with experienced marketing professionals and contribute to real-world campaigns that drive business growth.
Key Responsibilities:
- Paid Advertising: Manage Google Ads (Search, Display, YouTube) and LinkedIn campaigns, including keyword research, ad copywriting, budget allocation, bid optimization, performance analysis, and A/B testing.
- Integrated Marketing: Support marketing campaigns for VIA Mobile360 solutions through market research, content creation (social media, blogs, press releases, website), SEO, and outreach efforts.
- Email Marketing: Assist in email campaign strategy, planning, execution (e.g., Mailchimp), and performance analysis to optimize engagement and conversion.
- LinkedIn Management: Handle content curation, community engagement, analytics, campaign execution (paid & organic), reporting, and profile optimization.
- Cross-Functional Collaboration: Work with Sales, Product Development, and Engineering teams to align marketing efforts, coordinate projects, and contribute to global marketing initiatives.
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| 其他條件
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1. University or postgraduate students, at least 20 working hours per week.
2. Strong written and verbal communication skills in English.
3. Desirable Skills: Design, graphics, photography, and/or video skills.
4. Preferred Qualifications:
- A basic understanding of digital marketing concepts (e.g., SEO, paid advertising, email marketing) is preferred. Willingness to learn and develop skills in these areas is essential.
- Experience with any of the following tools is a plus: Google Analytics (GA4), Mailchimp, Buffer, Asana, LinkedIn, WordPress.
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